The Complexities of Political Engagement and Consumer Response to Woke Design

What happens when brands engage in activism and involve themselves the socio-political lives of their consumers? The rise social issues political messages brand design is an emerging topic for Design discipline. Designers are asked to communicate more complex ideologies products advertising campaigns. Designing-in values, individuality stance becoming commonplace though impact such efforts on consumers mixed. This study explores complexity engagement woke design. A series case studies discussed this paper show that involved activism, it impacts consumers, reputation, products. analysis evidence extracted from indicates campaigns have polarizing effects increasing brands’ reputation. Moreover, a visual model mapping dynamics presented allow assessment phenomenon.